| Best fit | Running Business Profile health, reviews, local ranking, competitor, and AI visibility workflows in one place. | Technical SEO, content strategy, link acquisition, ads, analytics, and broader digital marketing execution. | Narrow consulting, one-time setup, or a model where the business owner actively does the work. | In-house teams that can turn keyword, audit, backlink, competitive, and reporting data into action. |
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| Google Profile work | Profile health, review replies, competitor signals, geo-grid, and local visibility reporting are core product workflows. | Depends on the agency local SEO scope; write GBP work explicitly into the proposal. | Quality depends on the person; verification, categories, photos, and review replies can still sit with the business. | Some tools monitor GBP, but execution and customer communication remain with the operator. |
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| Pricing model | TRY 500/mo self-serve, TRY 2.000/mo managed starter path; checkout and sales scopes stay separate. | Usually quote-based by goals and scope; out-of-scope work should be written down before starting. | Hourly, project, or monthly consulting; quality control and continuity need an owner. | For example, Ahrefs Lite is USD 129/mo; BrightLocal platform plans are price-on-request. |
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| Do not choose when | You expect national SEO, link acquisition, broad content production, or ad management from one vendor. | You only need Business Profile hygiene and review workflows; a broad retainer may be more scope than needed. | You need continuity, SLA-backed reporting, and standardized multi-location operations. | No one on the team can interpret the data and make the actual changes. |
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